Corporate events are an excellent opportunity for businesses to showcase their brand and engage with clients, customers, and employees. The key to successful corporate event photography lies in capturing the right moments that convey the essence of the event and your brand message. Here are five top tips to ensure successful corporate event photography.
Plan Ahead
The first step to successful corporate event photography is to plan ahead. Before the event, you need to meet with the event organisers to understand the event's goals, theme, and timeline. This will help you to get a clear understanding of the areas and moments that need to be captured. You should also discuss the lighting conditions and the areas where you can set up your equipment.
Once you have a clear understanding of the event, you need to make sure that you have all the necessary equipment. This includes a camera, lenses, lighting, and accessories. You also need to make sure that you have enough memory cards and batteries to last the duration of the event.
Get There Early
Arriving early at the event venue will give you ample time to set up your equipment, scout the location, and familiarise yourself with the surroundings. This will also give you an opportunity to capture some pre-event shots of the venue and decorations, which can add to your event coverage.
When you arrive at the venue, you should make sure that you have a clear understanding of the lighting conditions. If you're shooting indoors, you may need to use artificial lighting to get the best shots. You should also look for areas that are well lit and have interesting backdrops that can be used for your images.
Capture Candid Moments
While it's important to capture the formal moments, such as speeches and awards, candid moments can add a touch of authenticity to your event coverage. Look out for guests engaging in conversations, employees collaborating, and the overall ambiance of the event.
To capture candid moments, you need to be discreet and blend in with the crowd. You should also be ready to capture the moment when it happens. This means that you need to be alert and ready to take the shot when the opportunity arises.
Showcase the Brand
The event provides a platform to showcase your brand and create a positive image in the minds of attendees. As a corporate event photographer, it's your job to capture images that reflect the brand's message and values. This could be images of branded merchandise, signage, or company representatives engaging with guests.
To showcase the brand, you should look for opportunities to capture the logo or brand colours in the shots. You should also look for opportunities to capture the brand's personality and values. For example, if the brand is known for being innovative, you should look for opportunities to capture images that reflect this.
Edit and Deliver Promptly
After the event, you need to carefully review and edit the images before delivering them to the client promptly. You should make sure that the images are of high quality and reflect the mood and theme of the event. Timely delivery of images is crucial for the client to use them for social media, marketing, and internal communications.
To edit the images, you need to use editing software that allows you to adjust the brightness, contrast, and colour balance of the images. You should also crop the images to remove any unwanted elements and adjust the composition to make the images more visually appealing.
Capturing moments through photography is a powerful way to preserve memories and tell stories. At Bonny and Bear, we understand the importance of photography in capturing life's special moments, whether it's a wedding, a family portrait, or a corporate event.
Our team of skilled photographers are passionate about their craft and dedicated to delivering exceptional results. We take the time to understand our clients' needs and preferences to ensure that we capture the essence of their special moments.
From corporate events to weddings, we specialise in a wide range of photography services, including candid moments, formal portraits, and creative shots. We also provide customised photography packages that cater to our clients' unique needs and budgets.
At Bonny and Bear, we use top-of-the-line equipment and the latest photography techniques to deliver high-quality images that exceed our clients' expectations. We also provide prompt and professional service, ensuring that our clients receive their photos in a timely manner.
Whether you're planning a wedding, a family portrait, or a corporate event, trust Bonny and Bear to capture the moments that matter. Contact us today to learn more about our photography services and to schedule a consultation.